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As a customer, you will quickly learn why so many other Southwest Florida homeowners and business owners have trusted Modern Service since 1965.

This time of year all many of us can think about is keeping cool. But escaping the searing heat that blankets entire swathes of the country comes at a cost. In my 130 year old Victorian, summer utility bills are stratospheric. But where does a person turn for help making decisions about cooling off when it seems like everyone has something to sell? Roofs, windows, air conditioning systems, insulation — companies making and selling these products all have their claims about cooling and energy savings. And how do you separate fact from myth when it comes to adages about keeping a home cool and keeping a lid on the utility bill?

Fortunately a couple of experts weighed in for NBC BETTER with some tips for how you can keep cool and carry on this summer. Lauren Urbanek is a senior program advocate, Center for Energy Efficiency Standards, Climate & Clean Energy Program at the Natural Resources Defense Council. And Robert Daguillard is a spokesperson for the U.S. Environmental Protection Agency. They helped us break down some cooling essentials.

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